Brief:
Adidas has announced a new marketing campaign in which they aim to highlight their most popular sports shoe model, the Superstar. The company plans to create unique box designs for the model, tailored to each European capital - in our case Sofia, Bulgaria.
Concept:
The design draws inspiration from the poor air quality in the city of Sofia and the work of scientists from air4health. Using ink made from recycled air, the box design illustrates how clean air is essential for optimal athletic performance. It aims to raise awareness and encourage collective action for cleaner, healthier air.
This project has been created as part of a university assignment.
